Nike Airphoria

Nike and Fortnite have collaboration of “Airphoria,” a first-of-its-kind experience that exists in-game. Built with Epic Games’ “Unreal Editor for Fortnite,” the activation gives players the opportunity to explore a detail rich universe themed entirely around Air Max and icons both new and old alike. Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products. Fortnite continues to be a primary destination for new cultural moments in entertainment, fashion and sport, and we’re proud to launch Airphoria alongside Nike

As Group Director my team of digital producers facilitated the production of all digital assets, working with multiple agency and Nike stakeholders

As Group Director, I led a team of digital producers in driving the end-to-end creation of digital assets, collaborating closely with multiple agency partners and key Nike stakeholders. I managed the full creative production process for Airphoria marketing campaign, overseeing everything from Email and App to Integrated Media and .com, ensuring cohesive and impactful execution across all channels.