NikeLab Chicago

An immersive introduction to Virgil’s love of Chicago through culture and sport, NikeLab Chicago is a Pop-up c/o  American fashion designer, entrepreneur and DJ Virgil Abloh.

In my first project with Satis&Fy I worked with Nike’s North America Retail Design team in collaboration with Virgil Abloh. The focus in all components was sustainability and the reuse of Nike’s post industrial scrap or Nike Grind. The fixtures, walls, floor tiles and overall environment.