Verizon Super Bowl Live

The 10-day free fan fest for Super Bowl LII, offered its Verizon Up rewards members a respite from the frigid temps in a glass-walled lounge. The 24-foot by 40-foot activation helped drive buzz for Verizon Up. Inside, customers could hang out, charge their phones and attend special events. NFL players visited the Verizon Up Members Lounge to surprise consumers and offer up prizes to NFL events, like tickets to Super Bowl LII. In addition, the Verizon Up Members Lounge served as a VIP viewing area for the Super Bowl LIVE concerts each night.

Working with Momentum Worldwide, I directed the production and installation of this temporary retail space on the streets of Minneapolis for Super Bowl LII. This Members Lounge had to withstand sub-zero temperatures and heavy snow. I worked with the city to meet rigorous codes and permit requirements.