Nature’s Path
Constructed for Nature’s Path’s 30th anniversary the exhibit paid homage to the firm’s eco-friendly ethos. The elaborate booth, which featured a central trunk, cantilevered canopy, and upper-level meeting area, appeared to defy gravity. The entire structure was built around a freestanding, steel inner core and precisely placed panels created the illusion that the canopy was floating. The booth, fabricated from mostly sustainable building materials, reflected deep organic roots and the company’s growth.
