Niketown New York

The World Basketball Festival is a four-day celebration of the performance and culture of the game, an event that NIKE has committed to reprising every two years. In the summer of 2010, Nike, Inc. and USA Basketball brought the world’s best basketball teams, pinnacle retail takeovers and top musical performers to New York City for the inaugural World Basketball Festival.

Working with Nike Basketball I directed the Lit Workshop team in the production and execution of the World Basketball Festival takeover of NikeTown New York.